Respecting Intellectual Property: Why Marketing Teams Should Know Better

As a business owner or member of a marketing team, it's crucial to understand the importance of intellectual property and the potential consequences of failing to respect it. Failing to obtain the proper permissions or licenses to use intellectual property can result in legal issues and damage your business's reputation. In this blog post, I explore why marketing teams should have a basic understanding of intellectual property and its importance in today's business landscape.

Nicole Porter 3/13/23 Nicole Porter 3/13/23

8 Steps to Effective Crisis Communications for Businesses: Lessons from Silicon Valley Bank's Recent Failure

Here are eight steps that companies can take to address crisis communication, including developing a crisis management plan, designating a crisis communication team, assessing the situation, developing key messages, identifying communication channels, communicating regularly, monitoring feedback, and conducting a post-crisis review.

Nicole Porter 1/25/23 Nicole Porter 1/25/23

Clinical Intelligence: How Data Can Combat Racial Disparity in Healthcare

Positioning your brand as a “thought leader” is a great way to set your company apart from your competition. Take a current topic and use your leadership to draw parallels to your company. Not only will you satisfy your SEO, you can also raise your engagement on your social media channels. This blog post is an exercise using a fictional company to address a very real issue: racial disparity in healthcare.